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    Interim Marketing Director

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    The purpose of the Interim Marketing Director will be to head up implementation of the Marketing strategy. This will include: product launch strategy, support in channel partner strategy, communications and digital transformation, including advertising and PR.

    Key responsibilities will be as follows:

    * Develop a go-to-market, routes to market for new products and features.

    * Review of current marketing strategy and propose improvement with deliverable outcomes.

    * Research the experience of the customer in interacting with the organisation and drive improvements.

    * Develop marketing goals and objectives that align with Business strategy and Sales markets.

    * Provide mentoring and leadership for succession planning

    * Provide recommendations on the CRM system (Microsoft Dynamics) for more effective marketing purposes.

    * Build brand awareness and ensure that all communications align with the brand

    * Communicate regularly with other departments and executives, reporting on marketing activity

    * Manage customer segmentation strategy and develop smart attribution modelling, ensuring we reach the right audience with the right message, at the right place and time.

    Develop an implementation plan for marketing strategy, to cover:

    * Planning, implementation and management techniques for marketing strategy

    * Put forward budget controls and tracing methods for ROI

    * Develop methods to acquire reliable and comprehensive data on sales and customer experience from different departments

    Drive and monitor the new marketing strategy, to cover:

    * Drive any strategic change across the organisation, with regard to elements such as marketing orientation, digitisation, brand narrative.

    * Meet with the Sales Director and other executives regularly

    Remuneration: £500 per day
    Duration: 3 months
    Location: England
    Reference: JN -052020-25587_1590072281
    Type: Contract
    Sector: Manufacturing & Engineering
    Discipline: Marketing
    Date Added: 21 May 2020
    Closing Date: 18 Jun 2020

    21 Apr 2020

    The coronavirus outbreak is a challenging and uncertain time for all of us. Doug Baird, CEO of New Street Group shares his thoughts and explains that we're all in this together.

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