Interim Marketing Director
The marketing world is more complex and competitive than ever. New players are disrupting markets. New channels and technologies pose both opportunities and threats, as does the growth in data and analytics. Customer demands and behaviours are changing, with personalisation coming to the fore.
Interim marketing directors bring the skills and experience to deliver key projects and initiatives against this challenging backdrop. Many circumstances call for an interim leader, from an expansion into new markets or territories to a merger or acquisition. Interims can be in place quickly – and deliver the outcomes you want on a short, medium or long-term assignment.
At Interim Partners, we have placed interim marketing directors with some of the world’s leading organisations, putting a wealth of experience and cross-functional expertise at our clients’ disposal.
Interim marketing specialists: ready for any role
We can identify and deploy interims rapidly – high-calibre professionals, ready to start delivering without delay. We’ve placed talented people into roles including:
- Interim Marketing Director
- Interim Head of Marketing
- Interim Marketing Manager
- Interim Sales & Marketing Director
The value of interim marketing directors
Trusted expertise, in place fast
Interim marketing directors are available at short notice, to step in and cover the essential elements of the marketing department, bridge a skills gap, deliver projects or embed business-critical change.
Your marketing spend should deliver a visible return on investment. So, should your investment in a senior marketing interim. We carefully match experienced leaders to the requirements and culture of each client business, and ensure everyone has a clear understanding of what needs to be achieved. Interim marketing directors are focused on delivering at a strategic level to make change work.
Leading projects & delivering change
Interim marketing directors are skilled in working cross-functionally to deliver change projects and digital transformation. Data and digital have the potential to transform every aspect of marketing. Interims can identify the opportunities beyond the quick wins and low-hanging fruit to unlock the full value of investments in technology and transformation.
Brand strategy & product launches
Interims bring new perspectives and fresh ideas to brand strategy planning – and understand how to translate the thinking on the page into real-world results. Interim marketing directors are also value-adders in the strategy and launch for new campaigns, products and service lines.
Expansion into new markets
When entering new sectors or territories, it pays to have someone on board who has been there and done that – especially where international markets are concerned. Interim marketing directors bring expertise in managing the risks and maximizing the opportunities.
Supporting and mentoring incumbents
By sharing their expertise and experience with the Board and leaders in marketing, Interim marketing directors prove their worth as advisers, mentors and coaches. They can deliver results, while boosting the capabilities of the permanent team for longer term benefits.
Building a new marketing team
Creating a new marketing team can greatly benefit from the highly developed knowledge and skillset of an Interim marketing director. They will quickly identify the best structure for the team and the best people to form it – at the same time as providing strategic direction and leadership during its inception.
Executive search & selection
Our extensive candidate network means we're well placed to find high-calibre candidates when you're looking to recruit a permanent c-suite or senior leadership professional. Wickland Westcott, our executive search business, delivers retained executive-level assignments both internationally and domestically, centring on the recruitment of CEOs, MDs and general managers along with other senior leadership professionals.
Across assignments, we provide up-to-date marketplace insight, making clear recommendations on when to recruit within niche sectors and when to bring in fresh skills and perspective from outside.
Our high-quality, holistic service combines the capability of our highly experienced executive recruitment consultants with in-depth psychometric/personality assessments delivered by qualified occupational psychologists. Our search and selection methodology will ensure a cultural fit and alignment to values and organisational purpose, which is particularly important at a senior level.
Why Wickland Westcott?
- Over 40 years' experience in executive search and leadership consultancy
- Placed over 2,000 senior leaders across industry sectors
- 99% customer satisfaction
- 98% candidate satisfaction over the last 5 years
- Assignment completion rate of 96%
- 95% of candidates placed are still in their role after a year
Who can Interim Partners help?
With a proven track record in placing senior executives when needed most, Interim Partners is well-positioned to benefit your organisation – no matter its industry sector or culture.
Learn more about our work in your sector.
FTSE250 & global corporations
Our interim marketing directors bring wide experience of working with leading organisations and brands. That enables them to hit the ground running, whether they are covering a role vacated at short notice – or leading on a key project, initiative or campaign.
Medium-sized enterprises / private equity portfolio companies
A business may have great products or services. But without brand awareness and smart marketing, it will struggle to achieve its growth potential. Interim marketing directors understand how to align marketing strategy and activity with the business plan or exit strategy. By driving a tangible difference in sales and brand equity, interims deliver a significant ROI.
Start-ups / venture capital-backed businesses
Getting brand and marketing right is a must in the early start-up phases – in both the B2C and B2B worlds. An interim marketing director can bring specific sector and/or start-up expertise to support the founders and lead on major projects.
Public sector, 3rd sector & housing
Marketing roles are very different outside the commercial world, but interims can play a vital role, especially where major mergers, restructures or change are involved. As patients and service users become increasingly treated as customers, interim marketing directors can help transform awareness, engagement and end-user satisfaction.
The Interim Partners difference
We work closely with our clients to help solve their most complex business challenges. Our award-winning consulting services leverage an extensive network of trusted interim managers and executives with the expertise to deliver measurable results across multiple business functions and sectors at a fraction of the cost of management consultants.
We offer a unique approach to interim recruitment and will take the time to truly understand your business. We look at what your challenges are and what you are aiming to achieve. Together, we define your assignment goals and deliverables – giving absolute clarity on the potential value add or return on investment from your interim.
Our interims are contracted through our 4-stage Return on Interim (ROI) methodology to ensure they deliver the results our clients expect, every time.