The marketing world is more complex and competitive than ever. New players are disrupting markets. New channels and technologies pose both opportunities and threats, as does the growth in data and analytics. Customer demands and behaviours are changing, with personalisation coming to the fore.
Interim marketing directors bring the skills and experience to deliver key projects and initiatives against this complex backdrop. Many circumstances call for an interim leader, from an expansion into new markets or territories to a merger or acquisition. Interims can be in place quickly – and deliver the outcomes you want on a short, medium or long-term assignment.
At Interim Partners, we have placed interim marketing professionals with some of the world’s leading organisations, putting a wealth of experience and cross-functional expertise at our clients’ disposal.
Why engage interim marketing professional?
Your marketing spend should deliver a visible return on investment. So should your investment in a senior marketing interim. We carefully match experienced leaders to the requirements and culture of each client business, and ensure everyone has a clear understanding of what needs to be achieved. Interim marketing directors are focused on delivering at a strategic level to make change work.
Typical interim marketing assignments
- Interim head of marketing
- Interim marketing director
- Interim manager, marketing
- Interim marketing manager
- Interim sales and marketing director
Key benefits of interim managers
Bringing in an interim marketing director has many advantages. They are in place fast and ready to start delivering straight away. They give you access to outside skills and knowledge – and specific expertise and experience relevant to the challenges you face. And, they know how to enable change and get teams working together in new ways.
Our interims are skilled in working cross-functionally to deliver projects and digital as well as marketing transformation.