Bringing Great Ideas to Life: Commercial Strategies for Today
It’s one thing to have the vision but another to ensure that it is commercially viable.
Natasha Allden will be joining us to discuss how businesses can make creative visions commercially viable within the advanced engineering space.
Details
Date: Wednesday 27th March 2019
Time: 8:30am to 11:00pm
Location: Interim Partners - London
Overview
It’s one thing to have the vision but another to ensure that it is commercially viable.
Natasha Allden will be joining us to discuss how businesses can make creative visions commercially viable within the advanced engineering space.
We will explore three key themes that can help set companies apart from competitors and how this can be realised through focused commercial strategies. These themes include:
- Commercial Strategy
- Customer Engagement
- Technical Validation
Finally, there will be a Q&A discussion on how businesses can drive nearer-term revenue that ensure they disrupt before being disrupted.
About the speaker
Natasha built her first company at the age of 21 and went onto pursue a career in digital for FTSE100 companies in energy, finance and insurance. She has an international track record leading commercial strategy design, marketing and sales, programmes, partnerships and proposition development with companies including: EDF Energy, Ageas Insurance, the Bloodhound Supersonic Car (SSC) Programme and Reaction Engines.
For the past five years, she has focussed on commercialising advanced engineering companies in the aerospace, space and defence sector including rocket cars, rocket engines for space launch and hypersonic air travel.
She is founder of MULTIPLY Space and author of Online Recruitment: A New World. She holds an MSc in Digital Marketing and is an advisory board member for adtech start-up called Donaco.