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The media industry has been fascinating to observe and be a part of in 2010. With acquisitions, streamlining, cuts in public sector spending, relocations, new technology, changing business models and plenty of movement of executives at both the top of the broadcasters as well as their key presenters/personnel, it’s been a busy year.
What now? Will there be a period of calm whilst Salford welcomes new inhabitants or will teething problems gnaw away any benefit for such an upheaval?
What of the fate of Project Canvas? It’s past a number of hurdles so far but the objectors continue to rumble and grow in number so it remains up in the air as to whether it will fare any better than Kangaroo.
Content – be it content from the PC/Mac to the TV or phone. This is an area which seems to be technology driven, or perhaps handicapped. How, and on what, will we be viewing content in 12 months time?
I am also excited about the future of ITV, Channel 4 and Channel Five. Each has demonstrated their own approach to the market and it will be seen over the next 12 months who will take or lose market share.
And what of 3D TV – a proven concept at the cinema but will it convert to the home?
I am interested in your thoughts on how the media sector will evolve over the coming year on one or all of the above topics. This is not intended to be a formal survey; more a collection of views to discuss, debate and perhaps chuckle about when time proves us we’re right (or oh so wrong)!
Steve Blake is Head of Technology, Media and Telecommunications at Interim Partners.
September 17th, 2010 at 9:24 am
With many broadcasters going through a big change of heads at some level, and uncertainly about public sector spend, some defensive positioning - especially against the ones with no big changes (ie Sky) and some refining and testing of new business models will probably take up the first half of the year. After that, if ad spend stays up and there is continued technology and platform change, there are going to have to be some bold moves - and with most other countries in the same boat, probably some global shifts. Which leaves consumers wondering how to spend their money. Whoever can make choices simple and understandable is going to clean up!
September 17th, 2010 at 12:34 pm
Steve,interesting thoughts and question. Content clearly rules and the consumer benefits since they can choose which platform is most appropriate for them…with a greater choice of platforms almost daily. I believe that the winning companies will be those that understand “customer lifetime value” and how to monetize it. If you are interested in particular content matter on the web or TV etc. what else might you be interested in that will add value to you and you’ll spend $$ on. Also, understanding an individuals media/content consumption habits (given privacy concerns as well) will allow marketers to rifle shot rather than take a shot-gun approach that has previously been so the case.Just one guys thoughts